RankUp SEO Checklist

SEO checklist by Rankup

As we provide wide range of SEO services with customised for each business, we follow meticulously detailed SEO checklist for our client sites to get the full SEO benefit. Here’ RankUp SEO checklist can help you understand better about our process.

SEO isn’t so simple any longer. There has been a lot of change in Google & Bing search engines during the last couple of years, and we’ve all had to adapt on a regular basis. Today you should be focusing your efforts on writing great content, designing an engaging user experience, site speed that is within Google’s guidelines and technical SEO improvements which will make sure your website doesn’t get penalized by search engines as much.

On-Page SEO is the heart of search engine optimization as it truly is the base point for everything else to be built upon. So, we start with the basics of SEO, keywords research, Technical SEO fix, content optimization and Off-page SEO backlinks building.

Everything we do is manual and quality based, as our experience over 100+ sites SEO work, we found that quality matters more than the quantity. So, keeping your website 100% on-page SEO optimised, adding content with keywords and building backlinks are the path towards high organic traffic from search engines.

Below are the list of tasks we do to our clients sites,

RankUp SEO Checklist

SEO Basics:​

  • Set up GSC and Bing Webmaster Tools
  • Set up Google Analytics (GA)
  • Install and configure an SEO plugin (WordPress)
  • Generate and submit a sitemap to GSC and Bing
  • Create a Robots.txt
  • Check Webmaster Tools for any manual actions
  • Make sure the site is indexed

Keyword Research:

  • Identify the competitors
  • Find the main keywords
  • Find long-tail keyword variations
  • Create a keyword map
  • Analyze the page intent of ranked results
  • Make a list of questions being asked
  • Check the target keyword difficulty

Technical SEO

  • Ensure the site is using HTTPS
  • Check for duplicate versions of the site
  • Check for crawl errors and fix them
  • Improve site speed
  • Check for broken internal and external links
  • Find and fix HTTP links on HTTPS pages
  • Use SEO-friendly URL structure
  • Add schema markup
  • Check the page depth
  • Check for redirects (301 & 302)

On-Site + Content SEO

  • Check & fix duplicate or missing title tags
  • Check & fix duplicate or missing meta descriptions
  • Find & fix multiple H1 tags
  • Improve title tags, meta descriptions and page content
  • Perform a content audit and prune low performing content
  • Add alt tags to images
  • Improve internal linking
  • Check for keyword cannibalisation
  • Update content to ensure its still relevant

Off-Site SEO

  • Audit competitor backlinks
  • Perform link intersect analysis
  • Find and reach out to unlinked mentions
  • Look for new link building opportunities
  • Optimise Google My Business listing (GMB)

Note, The above tasks varies according to the website position, like if its a new site we start from scratch and if its well aged, matured site, then we start to focus on from content creation, and backlinks.

RankUp SEO is for business that really want to push their products / services to those who really need. SEO helps you to bring the most loyal customers for your business, so we make it right from the start and transparent in our process as well.

Have questions? Reach us via [email protected] and we will reply to you asap.