Marketing for home & trade services
Get found locally. Win more of the right jobs.
Marketing for plumbing, HVAC, roofing and solar companies. Connect local SEO, paid ads, customer reviews and faster follow-up so more suitable enquiries reach your team.
Book a discovery call
What’s getting in the way
You paid for their attention. What happens next?
A missed call, an unconvincing review profile or an unanswered quote can cost you the job. These are the gaps we help you address.
Missed calls after hours
A burst pipe, broken heating or a leaking roof can’t always wait. When a caller reaches voicemail, they may try the next company.
Reviews that don’t tell your story
Customers compare ratings and recent feedback before inviting someone into their home. An outdated or thin review profile can make that decision harder.
Hard to find in search and AI
If your services, locations and expertise aren’t clear online, potential customers may have trouble finding or evaluating your business through search and AI tools.
Slow follow-up on quotes
For repairs, replacements and solar installations, a delayed response can leave interested customers waiting while they contact other providers.
Built for your trade
The right approach for the jobs you want.
Emergency callouts, seasonal maintenance and planned installations need different campaigns and follow-up. Your plan reflects how your customers choose a contractor.
Plumbing SEO & drain cleaning leads
Reach homeowners looking for emergency repairs, leak detection and drain cleaning. Our SEO for plumbers and digital marketing for plumbing companies focus on your services, service area and a clear route from search to call.
HVAC marketing for every season
Keep AC repair, heating installations and maintenance visible when customers need them. Our HVAC marketing services combine local SEO for HVAC contractors with campaigns shaped around seasonal demand and your team's capacity.
Roofing marketing that earns estimate requests
Help homeowners find and evaluate your repair, replacement and inspection services. Roofing SEO and paid campaigns support lead generation for roofers, including relevant storm-damage searches in the areas you serve.
Solar marketing from interest to consultation
Give homeowners clear reasons to consider your installation service. Our solar marketing combines SEO for residential solar contractors, paid campaigns and follow-up for customers who need time to compare their options.
What RankUp does
Help customers find you, trust you and take the next step.
Bring your marketing and enquiry handling into one plan. Focus on the services you want to sell, the areas you serve and the work your team can take on.
Get found in your service area
Local SEO and Google Business Profile improvements help customers understand what you do and where you work. We prioritise the services and locations that matter to your business.
Explore SEO →Make your expertise easier to find
Strengthen your website, service content and relevant links for Google and Bing. Clear, useful business information also helps AI search tools understand your services.
Explore search visibility →Put your ad budget behind the right jobs
Target the searches and locations that fit your business with Google Ads and paid media. We connect campaigns to relevant landing pages and review spend, search terms and enquiries.
Explore paid media →Give homeowners reasons to choose you
Make it easier for customers to share genuine feedback and give your team a clear process for responding to reviews. Build a more credible picture of your business before customers call.
Explore reputation →Follow up while your team is on the job
Use practical automation for missed-call responses, enquiry routing and review requests. We agree on the messages, tools and handoff to your team before anything goes live.
Explore AI consulting →See where your marketing budget goes
Track calls, forms, qualified enquiries and cost per booked job where your systems support it. Clear reporting shows what is working, where data is missing and what to improve next.
Discuss your goals →Why RankUp
Your trade. Your service area. A plan to win more work.
You know the work you want. We help turn that priority into a focused marketing plan, with direct guidance and a clear view of progress.
Priorities based on your business
Your locations, competitors, job values and available capacity shape the plan. We agree on the priorities before work begins.
Progress you can discuss
Review the enquiries you receive, their fit and the jobs they become where tracking allows. Use those insights to decide what comes next.
One team connecting the work
Search, ads, reviews and follow-up share the same priorities, so each part supports the next step in your customer's decision.
Direct, senior-led support
Speak directly about the strategy, the work underway and the decisions that need your input.
Your business stays in control
Your business keeps control of its accounts, and your proposal separates our fee from advertising and software costs.
Where should you focus first?
Bring your service area, your goals and your biggest marketing concern. We’ll talk through a sensible starting point.
Book a discovery callClient feedback
Good work. Clear communication.
A few words from RankUp clients across different industries.
Read our Google reviews“The team was easy to work with and really knew their stuff.”
“His consultation process was unique and detailed.”
“He did an excellent job on my course website.”
A practical way to look at missed calls
What could missed calls mean for your business?
Use your own numbers to estimate the value of potential jobs you might miss in an average month. This is a planning illustration, not a promise of recoverable revenue.
Estimate = missed calls per week × 52 ÷ 12 × estimated booking rate × average job value. It is revenue before costs, not profit; not every caller is a customer or a recoverable opportunity.
Based on the values you selected. Actual results vary.
A clear first 90 days
A clear plan for your first three months.
Start with the gaps holding you back, then build and improve the channels in your chosen plan.
Audit and set priorities
Review your website, local visibility, reviews and enquiry handling. Establish a baseline, fix priority search issues and identify relevant link-building opportunities.
Improve visibility and launch ads
Improve priority service pages and local listings. For plans that include ads, launch campaigns once the account, budget, landing pages and tracking are ready.
Learn, refine and connect
Review enquiry quality and available booking data. Refine the agreed campaigns and set up the follow-up, review or social workflows included in your plan.
Search improvements and earned links take time. Campaign launch and automation depend on access, tools and approval; results are not guaranteed.
A clear investment. A focused plan.
Get found. Win trust.
Make more of every enquiry.
Start with local search and reviews, add paid campaigns, or bring multiple locations together. Choose the support that fits the work you want to win.
Build your local foundation
Search & Follow-Up
For businesses ready to improve local visibility, strengthen reviews and follow up on missed calls.
$2,500 USD / 3 months
Fixed fee for the full 3-month project
Website & local search
- Local search audit and website improvements
- Mobile speed optimisation
- Google Business Profile optimisation and local citations
Authority & AI visibility
- Monthly link-building work
- Improve content for AI-powered search
Reviews & follow-up
- Automated requests for genuine reviews
- 24/7 missed-call text-back setup using approved tools
Connect the whole customer journey
Total Market Growth
For businesses ready to turn search, paid ads, reviews and automation into one coordinated growth plan.
$4,500 USD / 3 months
Fixed fee for the full 3-month project
Search visibility & links
- Website and search optimisation
- Monthly authority link-building work
Paid advertising
- Google Ads and Meta campaign setup
- Daily campaign monitoring
Google profile & reviews
- Profile management and local visibility improvements
- Automated requests for genuine customer reviews
Automated lead tools
- 24/7 lead capture and booking setup using approved tools
- Automated social media posting
Grow across locations
Multi-City Growth
For operators who need campaigns, reporting and enquiry handling to work across multiple locations.
$7,500+ USD / 3 months
Final fixed fee confirmed in your proposal
Multi-location SEO
- Multi-location profile optimisation
- Authority link-building work
Paid ads & reporting
- Multi-platform campaign scaling
- Custom conversion dashboards
CRM & dispatch
- Field-service software integrations
- Multi-agent voice routing
Dedicated strategy
- Senior marketing director
- Weekly strategy reviews
Not sure where to start? Tell us your goals and current setup. We’ll discuss which plan fits before you commit.
Talk through your options →Prices are in USD for the full three-month project, rather than a monthly fee. Multi-City Growth starts at $7,500, with the final fixed price agreed in your proposal. Fees cover agency services. Advertising spend, software subscriptions and usage charges are additional. Your proposal confirms the scope, any setup fees and eligible integrations. Results and rankings are not guaranteed.
Clear ownership and costs
Your accounts. Your budget. Your decisions.
Keep control of your business accounts and see how agency fees, advertising and software costs fit together.
Advertising, billed directly
Your payment method stays in your own ad account. You pay the platform directly; ad spend is separate from our management fee.
Software in your name
Choose the subscriptions your business needs. We can help you compare tools and set up the agreed workflows; subscription and usage fees may apply.
Clear access and reporting
Your business retains control of its accounts. We agree on access, the work and the measures we will report on before we begin.
Before you book
Know what you’re signing up for.
Which plan is right for our business?
Start with Search Visibility & Missed-Call Follow-Up if you want stronger local search and review foundations without ads. Total Market Growth adds paid campaigns and broader automation. Multi-City Growth is for businesses coordinating multiple locations. We’ll discuss your goals, capacity and existing setup before recommending a fit.
What is included in the fixed three-month price?
The displayed price covers the full three-month project for your chosen plan. Multi-City Growth starts at $7,500; we confirm the final fixed fee and detailed scope in your proposal. Ad spend, software subscriptions and usage charges are additional. Any setup fees are explained before you agree to proceed.
What happens at the end of the three-month project?
The project gives us a defined period to audit, implement and review the agreed work. We review progress and discuss any next steps with you. Any further work requires an agreed scope and price; payment terms are set out in your proposal.
How soon can we expect progress?
We start with an audit and agreed priorities. Search improvements take time, and paid campaigns need working tracking, suitable landing pages and a funded account before launch. We explain what is ready to change now and what needs a longer view.
Can you focus on the jobs and areas we want?
Yes. We plan around your priority services, service area and available capacity, whether that is emergency plumbing, HVAC maintenance, roof replacements or residential solar consultations.
Can you guarantee rankings, AI recommendations or booked jobs?
No. Search platforms, AI tools, competition and customer decisions affect results. We commit to the agreed work, clear measurement and ongoing improvements, without promising a ranking or number of bookings.
What happens on the discovery call?
We discuss your services, locations, goals and current marketing. Bring the main issue you want to solve. We’ll explore whether RankUp is a fit and which work makes sense to consider first.